Taking brand ownership and building brand strategy, including brand guidelines, brand vision, and value proposition for the short as well as the long term
Translating brand strategy into the brand plan and go-to-market strategy.
Planning and execution of communications and media actions across offline, online, and social media with Media Team
Participating in product development, pricing, and supporting new product launches.
Qualifications
Responsibilities:
Taking brand ownership and building brand strategy, including brand guidelines, brand vision, and value proposition for the short as well as the long term
Translating brand strategy into the brand plan and go-to-market strategy.
Planning and execution of communications and media actions across offline, online, and social media with Media Team
Participating in product development, pricing, and supporting new product launches.
Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders.
Keeping up to date with market developments and analyzing consumer insights as well as competitor strategies
Guiding the Advertising & Promotion budget
Qualification:
Bachelor’s degree or higher in marketing or any related fields
Minimum 5 years’ experience in product management prefer in FMCG business.
Fluent in English Language
Self-confidence, highly responsible and fast learner
